My Blog

Apple Event – September 7

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Tim Cook: Good morning. We’re so glad you could join us. At Apple, we’re fortunate to be surrounded by people
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who strive to innovate together to create products and experiences that enrich people’s lives,		strive
innovate
enrich
experience
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products that are intuitive and easy to use, that have a unique integration of hardware and software,		intuitive
unique
integration
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and that are incredibly personal. Today, we’re here to talk about three products
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that have become essential in our lives: iPhone, AirPods, and Apple Watch.
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They’re always with you, useful whenever and wherever you need them, and are designed to work seamlessly together.
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On their own, each is industry-leading. Together, they provide a magical experience.		essential
industry-leading
whenever and wherever you need them
On their own
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With one tap, AirPods are instantly set up and ready to work with your iPhone and Apple Watch,
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and automatic switching allows sound to move seamlessly between any of your Apple devices.		tap
instant
set up
seamlessly
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There’s also incredible integration between iPhone and Apple Watch. Together they provide the convenience of having your notifications		convenience



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and messages on your wrist and available with just a glance. You can seamlessly hand off phone calls between your iPhone and Apple Watch,
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and you can set your destination on your iPhone and your Apple Watch will help guide you along the way.
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Users can even get their health and fitness data from Apple Watch and see it on the Health app on their iPhone.
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These are just a few examples of the unique and powerful ways our hardware and software are designed to work together,
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enhancing and enriching the experiences you have with these products. This type of integration is something only Apple can do.
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And today we’re going to make these products and these experiences even better.
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Let’s get started by talking about Apple Watch. Apple Watch has become an essential companion.
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It’s always with you, allowing you to do so much right from your wrist.
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It keeps you connected to the things you care about most, encourages you to stay active, and monitors your health
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and gets help when you need it. And I’ve received thousands of letters from customers writing about their personal experiences using Apple Watch.
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I’d like to share just a few of those stories with you now.
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Dear, Mr. Cook… Dear, Tim… Dear, Mr. Cook…
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Hello, Mr. Cook… I’m writing to you from Milwaukee, Wisconsin. I’m writing you from Atlanta, Georgia.
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I am a 27-year-old high school teacher. I’m a senior in high school. I only had the watch for two or three weeks.
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I was viewing a movie with my wife in our family room… I was having lunch at one of the spiciest restaurants in San Diego…
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It was a typical summer night. I looked around the corner, and a bear was staring right at me. I was doing what we call a dump and return
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when I slipped headfirst into the compactor. I was skating on a frozen river when the ice gave out.
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The door closed, and everything went dark. My longtime friend started grasping his chest.
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I was fighting to catch my breath. I used the watch to study my pulse, and it was wildly erratic. Things escalated quickly from there.
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I was getting tired, and I could tell hypothermia was setting in. I go to grab my phone, but my pockets were empty.
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I didn’t have my phone on me. As I was trying to figure out what to do, I looked down and saw my watch.
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I placed my Apple Watch on his wrist, and I couldn’t believe my eyes. An atrial fibrillation notification popped up.
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Holy cow. Holy moly. I looked down at my Apple Watch, and my heart rate was 187 beats per minute.
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I drove him to the hospital where he was treated for a heart condition he wasn’t aware he had.
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Dear, Apple, my dad was flying our small plane to Vermont. I was asleep in the backseat.
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I woke up when we were crashing into the tops of the trees. The plane broke into six pieces,
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and we were miles away from civilization in the freezing cold. Then, all of a sudden,
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my Apple Watch started ringing. I forgot I was wearing it. I told my grandma that I’d have to call her back,
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and I immediately called 911. I whispered to my co-teacher, “I need to go to the emergency room right now.”
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We were advised to head directly to the emergency room. I held down the button and whispered, “Siri, call 911.”
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I dialed 911, and that sucker started ringing, and I was smiling like a brand-new baby.
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Rescuers arrived in minutes. If I hadn’t had the Apple Watch, things could have been much worse.
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I’m so grateful. From now on, I’ll never leave the house without it.
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My doctor said, “It was your watch that saved your life.” Thanks for helping save my friend’s life. Since the heart event was without other symptoms,
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clearly, the watch was my only call to action and my only link to the fine medical care that saved my life.
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With deep gratitude, Erik. Thank you, Hannah.
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Sinceramente, Marcos. Bill. Taryn.
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Sincerely, Dr. Korn. All the best, Shaae.
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There are so many ways Apple Watch improves peoples’ lives. These are the reasons we do what we do.
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And this year we’re introducing our best Apple Watch lineup yet, by far!
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To tell you more, here’s Jeff. ♪ ♪
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Jeff Williams: Each year, Apple Watch sets a new standard for what a smartwatch should be. And this continuous innovation has made it the number-one-selling smartwatch
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in the world for seven years running. And we’re so excited about what’s next.
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♪ ♪
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This is the new Apple Watch Series 8. It has all of the things you love about Apple Watch plus even more.
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Series 8 is beautifully designed and packed with the most advanced sensors and technology. It features a big, brilliant, Always-On display with narrow borders
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that push the screen right to the edge. Detailed watch faces like the new Lunar, Astronomy,
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Metropolitan, and Modular look stunning. And it’s so bright that text and complications are easy to read
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even when your wrist is down. And Series 8 is durable. It’s swim proof, dust proof, and crack resistant.
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To tell you more about Series 8, here’s Deidre. ♪ ♪
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Deidre Caldbeck: Series 8 is designed to keep you connected to the people and things that you care about most.
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It motivates you to stay active and fit. With Workouts and Fitness+ there are so many ways to exercise using Apple Watch.
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Series 8 helps keep you safe with fall detection, emergency SOS, and Medical ID.
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It has sleep tracking, Cycle Tracking, and Mindfulness to give you insights into your body and help you maintain healthy habits.
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With best-in-class health sensors that enable ECG, irregular rhythm notifications, and blood oxygen,
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it is the ultimate device for a healthy life. And now, Series 8 brings even more features
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for health, safety, and connectivity, starting with an innovative new temperature sensor
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that takes our commitment to women’s health even further. And here’s Sumbul to tell you about it.
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Dr. Sumbul Ahmad Desai: Women’s health impacts more than just women. It also impacts their families and communities.
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And menstrual cycles are key to a woman’s health, so much so that many physicians regard them as a vital sign.
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We added Cycle Tracking three years ago, and it has helped tens of millions gain deeper insights
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into their cycles and overall health. This year, we’re introducing a suite of advanced Cycle Tracking features,
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including valuable information about a critical aspect of women’s health: ovulation.
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As always, we build our health features with two fundamental principles.
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First, they’re developed using scientifically validated insights, and second, privacy is at the core,
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designed to keep your data secure and private. Utilizing the new temperature sensor in Apple Watch Series 8,
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you can now receive a retrospective estimate of when you ovulated. Series 8 has a unique two-sensor design.
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There’s one temperature sensor on the back crystal, near your skin, and another just under the display.
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This design improves accuracy by reducing bias from the outside environment.
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Nighttime wrist temperature can be a good indicator of overall body temperature because while you sleep, your blood vessels dilate,
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increasing blood flow to your limbs. Overnight, Series 8 samples your wrist temperature every 5 seconds
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and it can detect changes as small as 0.1° Celsius. In the Health app,
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you’ll be able to see nightly shifts from your baseline temperature, which can be caused by things like exercise, jet lag,
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alcohol, or illness. But tracking temperature changes is even more useful for those who ovulate,
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because cyclical patterns can reveal the biphasic shift. The biphasic shift is an increase in body temperature that occurs in response
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to changing hormones, and it can indicate ovulation.
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If you’re trying to conceive, knowing if and when you ovulated can inform your family planning
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and conversations with your health care provider. Today, the most common way to track the biphasic shift
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is manually with a thermometer and a journal. Series 8 makes this much easier and more convenient
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by providing new, automatic retrospective ovulation estimates. Further advancing Cycle Tracking,
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all users on iOS 16 and watchOS 9 can be now notified
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of possible cycle deviations based on logged cycle data. You may not realize that common cycle deviations, like persistent spotting
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or prolonged periods, can be symptoms of serious health conditions like fibroids, thyroid disorders, or PCOS.
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That’s why it’s so important to know when they occur. The temperature sensing capability on Series 8, plus heart rate,
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and logged cycle data come together to give you a detailed view of your cycle,
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all of which can be easily shared with your healthcare provider to facilitate more informed conversations.
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We believe privacy is a fundamental human right and that your health data is yours and yours alone.
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Your Cycle Tracking data is encrypted on your device and only accessible with your passcode, Touch ID, or Face ID.
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When using iOS and watchOS with the default two-factor authentication and a passcode,
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Health app data synced to iCloud is encrypted end-to-end, meaning that Apple does not have the key to decrypt the data
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and therefore cannot read it. Only with your explicit permission can your health data be shared.
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And you have granular control over the types of data you share and who you share it with.
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Women’s health is critically important, and we’re proud to bring these new advanced cycle tracking capabilities
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to Apple Watch Series 8. Now back to Deidre. Deidre: Safety features on Apple Watch,
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like fall detection and emergency SOS, have helped save lives. There’s another emergency situation you never want to find yourself in,
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and that’s a car crash. According to the US Department of Transportation, almost half of the worst crashes occur in rural areas,
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and the majority involve only a single vehicle. So we built an innovative new feature to help in situations like this.
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Introducing Crash Detection. Apple Watch Series 8 can detect if you were in a severe car crash.
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When a crash is detected, it will automatically connect you with emergency services, provide your location, and notify your emergency contacts.
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And to tell you more, here’s Ron. ♪ ♪
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Ron Huang: In order to detect the unique forces of a car crash, we developed two new motion sensors for Series 8:
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an improved 3-axis gyroscope and a high-g-force accelerometer.
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The new accelerometer is capable of measuring up to 256 g’s, allowing it to detect the extreme impacts of a crash.
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And it samples motion four times faster– at over 3,000 times a second– so it can sense the precise moment of impact.
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With these new technologies, we built an advanced sensor fusion algorithm to deliver accurate Crash Detection.
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We started by spending years studying vehicle impacts at state-of-the-art crash test labs.
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We focused on four main types of severe crashes: front impact, side impact,
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rear-end collision, and rollovers. In each crash test, we captured data from the new gyroscope
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and accelerometer as well as from other sensors in Series 8 including the barometer, microphone, and GPS.
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And then we used machine learning to incorporate all of these signals into the algorithm,
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which was trained on over 1 million hours of real-world driving and crash data.
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Series 8 can detect crashes in the most popular types of vehicles like passenger cars, SUVs, and pickup trucks.
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Crash Detection runs only when you’re driving and processes data only around the time of a possible crash,
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entirely on your device. That’s Crash Detection on Apple Watch Series 8.
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We truly hope you never need it, but that you will feel a little bit safer every time you get in the car.
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Now, back to Deidre. Deidre: Even with the new temperature and motion sensors working in the background,
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Apple Watch Series 8 still has all-day, 18-hour battery life.
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But sometimes, like if you’re on a long flight or without a charger for the night, you need to preserve battery life.
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To help with that, we’re introducing Low Power Mode, which can give you up to 36 hours of battery life on a full charge.
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Low Power Mode maintains many of the core features of Apple Watch– like activity tracking and fall detection–
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while temporarily disabling other features, like Always-On display and auto workout detection,
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providing maximum battery savings with the least impact to the user experience.
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Low Power Mode is available on Series 4 and later running watchOS 9.
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Cellular models of Series 8 will also support international roaming.
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Apple Watch will now be able to stay connected to your cellular network while you’re traveling abroad.
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Simply add your Apple Watch to your iPhone roaming plan at little or no cost.
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By the end of the year, international roaming will be available on more than 30 carriers worldwide.
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It will be supported on all cellular models of Apple Watch from Series 5 onward running watchOS 9.
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Apple Watch Series 8 will be available in four colors of 100% recycled aluminum:
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Midnight, Starlight, Silver, and Product(RED), and in three stainless steel finishes: Silver, Gold, and Graphite.
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There are also great new colors across our most popular band styles.
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We also have exciting updates to both Nike bands, including fresh colors for the Nike Sport Band
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and a new Nike Sport Loop “Just Do It” woven right into the textile.
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And with watchOS 9, you can use all Nike watch faces with any Apple Watch.
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There are also two stylish new bands for Apple Watch Hermès. “H Diagonal” uses hundreds of micro-perforations
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to create a sporty pattern of the iconic Hermès H. And “Gourmette Metal” features a polished silver chain
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wrapping twice around the wrist for a bold look. There’s also a new “Hermès Lucky Horse” watch face
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that celebrates their equestrian roots. That’s the incredible new Apple Watch Series 8
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with temperature sensing, retrospective ovulation estimates, Crash Detection, and international roaming,
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on top of best-in-class health features like Blood Oxygen, ECG, and sleep tracking.
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It has the latest design that users love with an edge-to-edge display, great durability, and fast charging,
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and all the new features of watchOS 9. Apple Watch Series 8 will start at $399 for GPS
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and $499 for cellular. And with the purchase of any new Apple Watch,
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you’ll also get 3 months of Fitness+ free. You can order today, and it will be available September 16th.
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And that’s Apple Watch Series 8. Now back to Jeff.
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Jeff: I am so incredibly excited about Series 8. Let’s take one more look at this amazing watch.
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So you’ve taken up running. Apple Watch has taken up a few new things as well.
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First, it tracked your distance. Now, it’s tracking your stride length. It learns your favorite route, then lets you race against yourself.
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You’re behind. Yeah, you’re behind. When you’re swimming,
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it can tell a breaststroke from a backstroke from a kickboard. And when you’re done,
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it dries itself off. This isn’t a dream. Your watch can take an ECG.
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But if it was a dream, that watch would track your REM sleep down to the minute.
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It checks your heart rate. It checks for temperature changes to estimate when you’ve ovulated.
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It checks out when you’re buying spaghetti. It could already detect if you fell.
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Now the microphone detects impact noise, the accelerometer senses rapid deceleration, and the barometer measures a shift in pressure
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consistent with an air bag going off. So it can check if you need help after a car crash.
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And hey, it also shows your ground contact time. Amazing.
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Have a nice run.
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Jeff: Next, let’s talk about Apple Watch SE. SE has been a huge hit, and for more than 80% of SE customers
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it’s their very first Apple Watch. They love how SE delivers the core Apple Watch experience
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at a more affordable price. SE is a fantastic way to get started with Apple Watch.
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And this year, it gets even better. The new SE will be available in Silver, Midnight, and Starlight–
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all in 100% recycled aluminum. And we’ve completely redesigned the back case.
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It’s now made of nylon composite materials that match perfectly with the three case finishes.
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And there’s a new production process that reduces its carbon footprint by over 80%.
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Now, back to Deidre to tell you more. Deidre: The second generation SE continues to deliver the core benefits
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of Apple Watch that users love, like workout and activity tracking.
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It’s swim-proof. It has high and low heart rate notifications,
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emergency SOS, and fall detection. SE also includes the same motion sensors as Series 8
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to support Crash Detection. And with AirPods, you can listen to your music anywhere.
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The SE display is 30% larger than that of Series 3. And SE features the same S8 System in Package that’s in Series 8,
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making it up to 20% faster than before. SE continues to be the perfect Apple Watch for Family Setup.
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With Family Setup, you can use your iPhone to pair watches for your children who don’t yet have their own iPhones.
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Kids can make phone calls and send messages to contacts that you specify, connect to emergency services, and share their location.
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And with new features coming soon like the Home app and home keys in Wallet, Family Setup allows even more independence for kids
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and more peace of mind for parents. SE offers everyone the core features of Apple Watch,
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and now includes the faster S8 SiP, Crash Detection, new case colors with matching back cases,
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and all the new capabilities of watchOS 9, all at a more affordable price starting at $249 for GPS
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and $299 for cellular. You can order it today and it will be available on September 16th.
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We are so excited about the great new features coming to Series 8 and Apple Watch SE, and can’t wait for people to start using them.
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But we’re not done yet. Here’s Jeff to tell you even more. ♪ ♪
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Jeff: We’ve been working on something completely new. Over the years, we’ve spoken to acclaimed explorers,
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accomplished adventurers, and elite athletes who are drawn to some of the most extreme environments–
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like Ray Zahab, an extreme explorer who’s crossed some of the harshest environments on foot,
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including the length of the Sahara Desert, and expeditions across Antarctica and the Arctic,
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and Nadia Aly– an accomplished diver, expedition leader and renowned underwater photographer,
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and Scott Jurek–one of the most dominant ultra-marathon runners in history and a seven-time winner of the Western States 100-miler.
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Inspired by their stories, we set out to create an Apple Watch designed specifically for exploration, adventure, and endurance,
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and it’s extraordinary. This has been years in the making, and we can’t wait to show it to you.
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♪ ♪
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Wanted for hazardous journey… long months of complete darkness…
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Bitter cold, constant danger,
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safe return… doubtful.
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Honor and recognition in case of success. ♪ ♪
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♪ ♪
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Jeff: This is Apple Watch Ultra, a completely new design reimagined with extraordinary new capabilities
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that expand the ways you can use Apple Watch. Every detail has been engineered to create the most rugged
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and capable Apple Watch ever. It starts with the case, made from aerospace grade titanium
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that strikes the perfect balance of weight, durability, and corrosion resistance. The titanium case extends up to surround the flat sapphire front crystal,
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protecting it from edge impacts that can occur during extreme activities. And at the center of the 49mm case is our biggest, brightest display
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ever in Apple Watch, making it easier to read in the harshest sunlight.
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We also added a new button– the Action button– in high-contrast “international orange”.
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It’s customizable and gives users quick physical control for a range of functions.
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The Digital Crown has a larger diameter and coarser grooves, and the side button stands proud of the case,
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both designed to be used while wearing gloves. And the audio system excels when you’re out in the elements.
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We added a second speaker for increased volume. Three strategically placed microphones and advanced software
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help ensure voice clarity on calls, even in windy conditions. And for maximum connectivity and communication,
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cellular is built into every Apple Watch Ultra. Ultra has the biggest battery of any Apple Watch yet.
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It gets up to 36 hours of battery life on a single charge.
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And Apple Watch Ultra can even get up to 60 hours of battery life
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for a multi-day adventure using a new battery optimization setting coming later this fall.
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And to complement the rugged utility of the hardware, we created our most technical face yet:
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Wayfinder. With a host of critical information, it includes a compass in the dial
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and can be customized for the mountain, ocean, or trail. And to optimize for evening conditions, there’s Night mode.
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Just rotate the Crown, and the UI turns red for better visibility in the dark. Apple Watch Ultra is designed to push boundaries.
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It’s a versatile tool for anyone who appreciates outdoor adventure, water sports, and endurance training.
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And for each of these, we created a special band as meticulously crafted as the watch itself.
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With explorers in mind, we developed the Alpine Loop. The titanium G-hook securely fastens through the reinforced top loops.
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The band is woven using an innovative process that integrates the two layers without any stitching.
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The Ocean Band is molded in a high-performance elastomer with a tubular geometry, allowing it to stretch for a perfect fit,
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even over a wetsuit. The titanium buckle and adjustable loops secure the band during high-speed water sports.
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For endurance athletes, we created the Trail Loop. The lightweight textile has increased elasticity
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for a comfortable, snug fit. It’s our thinnest band yet, with a convenient tab for making quick adjustments.
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Ultra is a totally new expression of Apple Watch. Whether you’re an accomplished athlete or explorer
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or aspire to try exciting new activities, we think you’re gonna love it.
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Here’s Julz to tell you more. ♪ ♪
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Julz Arney: We set out to make Apple Watch Ultra the best sport watch out there, with features for every athlete.
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GPS performance is critical for serious runners and athletes who want the most accurate metrics.
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A typical GPS solution works well most of the time, but some environments are really tricky–
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like when tall buildings or dense trees block satellites, making accurate GPS readings nearly impossible when training and competing.
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The famed Chicago Marathon is a great example. It’s a notoriously challenging environment for GPS
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because a big portion is run between skyscrapers. So we designed a new, precision dual-frequency GPS solution
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that, in addition to L1, also includes the latest frequency: L5,
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plus new, custom positioning algorithms. In dense urban conditions like this,
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Apple Watch Ultra provides the most accurate GPS of any sport watch in the market.
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We also brought some great workout updates to watchOS 9 inspired by high-performance athletes,
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with new metrics, views, and experiences like vertical oscillation, heart rate zones, and custom workouts.
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And now, with the addition of the Action button on Apple Watch Ultra, you can make the workout experience more powerful and more precise.
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Press the Action button for the most accurate start to your workout. For triathletes and duathletes, the Action button lets you instantly transition
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from one leg of your race to the next. And later this year, we’re enabling a new feature
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which automatically detects when you arrive at a running track, ensuring the most accurate pace and distance.
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The Action button lets you conveniently mark a segment with a single press for the ultimate track-running experience.
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For endurance athletes, the bigger battery makes a big difference. Of course, you can easily complete a marathon with battery life to spare.
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Using the new low-power workout setting, most athletes can do a 2.4-mile swim, plus a 112-mile bike ride,
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and then run a marathon to complete a long-distance triathlon with full precision GPS and heart rate.
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But Ultra is so much more. It’s designed to help you explore the most extreme and remote locations,
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from freezing-cold mountains at -20° Celsius to the blazing desert heat at 55° Celsius,
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or 130° Fahrenheit. When navigating in the backcountry, a compass is an essential tool.
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So we completely redesigned the Compass app with new precision views and added capabilities.
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The orienteering view includes Compass Waypoints to mark a position– like the location of the trailhead or your tent–
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and they can be quickly added using the Action button. And if you get lost or disoriented,
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Backtrack uses GPS data to create a path of where you’ve been, so you can easily retrace your steps.
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And it turns on automatically in the background when you go off the grid, just in case.
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Getting help when you need it is critical, especially in the backcountry. That’s why Apple Watch Ultra has a built-in 86 decibel siren
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that you can activate using the Action button. It has a unique sound pattern that alerts others to your location
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up to 600 feet, or 180 meters, away. Finally, Apple Watch Ultra has been designed for water sports.
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It can withstand the intense dynamic forces of activities like kitesurfing and wakeboarding, and it can go deep below the waves
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because we engineered it to twice the water resistance, WR100. Using its new built-in depth gauge, Ultra automatically launches
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a new Depth app when submerged to show current depth, underwater time, and water temperature.
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We also want Ultra to be a great tool for recreational scuba divers. So it’s been certified to EN 13319,
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the internationally recognized standard for dive computers and gauges. And we’re partnering with Huish Outdoors
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to create an exclusive app that turns Apple Watch Ultra into a capable dive computer for recreational scuba diving
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to the depth of 40 meters, or 130 feet. To tell you more about this incredible app,
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here’s Mike Huish, CEO of Huish Outdoors. ♪ ♪
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Mike Huish: Our company is world-renowned for powering every aspect of the underwater experience.
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And Oceanic has been a leading innovator in scuba diving for over 50 years, introducing some of the very first dive computers.
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We’re thrilled to announce our new Oceanic+ app for Apple Watch Ultra.
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This is so exciting for anyone interested in scuba diving because now the same watch you wear every day is also your dive computer.
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We’ve designed Oceanic+ with all the key features for recreational scuba divers and free divers.
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And it works seamlessly with our iPhone app to plan your dives. Our dive planner calculates depth and time,
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and integrates dive conditions like tides, water temperature, and even up-to-date information from the community,
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like visibility and currents. The best way to experience this is on a real dive,
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so let’s get in the water. Your dive metrics are all simple and easy to read
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on the large, bright display. Our app runs the Bühlmann decompression algorithm, which constantly calculates and monitors dive parameters.
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So from the moment you start a dive, all critical information is just a glance away.
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And unlike most dive computers, which require you to perform a complex sequence of button presses to find the information you need,
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our app uses simple gestures. Rotate the Digital Crown to access additional screens
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or press the Action button to set a compass heading. Oceanic+ provides all of the safety warnings that you would expect
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from the most advanced dive computers today, like decompression limits, excessive ascent rate,
34:46
and at the end of your dive, safety stop guidance all smartly color-coded to help make complex information
34:53
easy to understand. Right after the dive, your data–including your GPS entry and exit location–
34:59
automatically syncs to your iPhone and the cloud, where you can see a summary of your dive profile.
35:05
And in your logbook, you can sort and search past dives, and instantly share your adventures with family and friends,
35:12
as well as the community. We can’t wait for you to try it out later this fall. The Oceanic+ app and Apple Watch Ultra together create a powerful
35:22
and easy-to-use dive computer that will inspire more people to discover and explore the underwater world.
35:28
Now back to Jeff. So that’s Apple Watch Ultra,
35:33
the most rugged and capable Apple Watch ever. With a 49mm titanium case,
35:39
precision dual-frequency GPS, a customizable Action button, long battery life,
35:45
a built-in depth gauge, the biggest and brightest display– up to 2000 nits–
35:51
and all the other great features of Series 8, it’s designed to help you run your longest race,
35:57
explore the back country, and dive the world’s oceans. And Apple Watch Ultra, as well as our entire watch lineup,
36:05
was designed with the environment in mind– from the use of recycled materials
36:10
to suppliers’ use of clean energy during manufacturing. We’re already carbon neutral for our corporate operations,
36:17
and these efforts move us even closer toward our goal to become carbon neutral for our entire product footprint by 2030.
36:25
All models of Apple Watch Ultra will be $799. You can order it today,
36:31
and it will be available starting on September 23rd. Here’s another look at the all-new Apple Watch Ultra.
36:46
♪ ♪ Every explorer has a packing list–
36:53
the essential tools for heading out into the unknown.
36:59
We put as many of those tools on your wrist as we could.
37:05
The result… was the new Apple Watch Ultra.
37:12
Ultra’s design pushes the boundaries so you can do the same. The rugged, yet lightweight, titanium case extends
37:20
to protect the flat sapphire crystal and can endure temperatures that fall below zero
37:26
or climb 130° above it.
37:32
Into the unknown, you’ll want the battery to last for days. That’s why Ultra was built with a larger battery
37:38
for multi-day use on a single charge. You’ll also need a map.
37:44
Or better yet, a dual-frequency GPS with pinpoint accuracy. The Compass has been redesigned
37:51
and now has waypoint marking and Backtrack, dropping points along your route to keep you found
37:58
when the conditions leave you lost. A turn of the Crown engages Night mode,
38:04
which removes retina-altering blue light to ease the strain on your eyes in the dark.
38:10
Beside the bigger, brighter screen is its most versatile tool– a customizable Action button.
38:18
One push lets you track race segments, find a way out,
38:24
or start up a dive computer, which is now strapped to your arm,
38:29
tracking everything from depth to water temperature. The micro-polished sapphire surface and sealed case
38:36
result in an Apple Watch twice as water resistant as any Apple Watch to come before it.
38:42
And the audio system’s three microphones triangulate so you can be heard
38:48
even in extreme weather. Of course, none of this matters if it falls off your wrist.
38:55
Which is why we’ve designed three new bands– Alpine, Trail, and Ocean–
39:01
for specific environments and maximum comfort,
39:07
to endure long runs, hard falls, and ripping currents.
39:17
Apple Watch Ultra is an essential tool for essentially anything.
39:27
So what will your anything be? ♪ ♪
39:39
Jeff: And that’s the Apple Watch lineup for the fall, with Apple Watch SE providing core features at an even more affordable price,
39:47
Apple Watch Series 8 with Crash Detection, and a temperature sensor that enables new women’s health features
39:53
in a design users love. And finally, Apple Watch Ultra,
39:58
our most rugged, capable Apple Watch yet. This is our best lineup ever,
40:03
and we can’t wait for users to experience them. And now, back to Tim.
40:10
Tim: I’m so excited about Apple Watch Ultra. It’s a great addition to our fantastic Apple Watch lineup,
40:17
which just keeps getting better and better. Now, let’s turn to AirPods.
40:23
Just like Apple Watch, AirPods have become essential for so many people.
40:29
Whether listening to music on a run or watching your favorite movie, AirPods work seamlessly with Apple Watch and iPhone,
40:37
and they provide an incredible audio and cinematic experience with the simplicity and convenience our users love.
40:45
In fact, AirPods are the best and most popular headphones in the world,
40:50
and AirPods Pro have become our most popular model, featuring exceptional Active Noise Cancellation
40:57
and unrivaled sound quality. We’re excited to introduce the next generation of AirPods Pro,
41:04
our most advanced AirPods yet.
41:15
♪ ♪
41:32
♪ ♪
41:45
To tell you more about the new AirPods Pro, here’s Mary-Ann. ♪ ♪
41:59
Mary-Ann Rau: At the heart of AirPods Pro is our brand-new H2 chip, providing an incredible upgrade to performance from H1
42:08
with high bandwidth connectivity to unlock breakthrough audio experiences
42:13
that only Apple silicon can deliver. The exceptional sound quality of AirPods Pro is also now transformed
42:21
with a new low distortion audio driver and a custom amplifier to power it.
42:27
So whether you are dancing to J Balvin or relaxing to SZA, you will hear even more detail and clarity
42:35
across a wider range of sound frequencies. These advances come together in a magical way with Spatial Audio,
42:44
which takes the listening experience to the next level by making sound feel like you are on stage
42:52
with your favorite band performing around you. ♪ ♪
42:57
We are taking this experience even further with Personalized Spatial Audio.
43:03
With iOS 16, you can use the TrueDepth camera on iPhone to create a personal profile for Spatial Audio,
43:11
because the way we all perceive sound is unique based on the size and shape of our head and ears.
43:18
Personalized Spatial Audio will deliver the most immersive listening experience
43:23
by precisely placing sounds in space that are tuned just for you.
43:29
Another feature our users love is Active Noise Cancellation, which has been a game changer.
43:37
It reduces unwanted noise, so you can better hear your favorite song while on the go.
43:43
To create a next-generation experience, H2 delivers advanced computational audio
43:49
previously unable to run on a device of this size. This, combined with optimizing the placement of the acoustic vent
43:57
and microphones, now enables up to double the amount of noise cancelled over the original AirPods Pro,
44:05
delivering even greater focus when you want to be immersed in the moment.
44:10
A great in-ear fit also helps to provide passive noise reduction. With a new, extra small ear tip, even more people can enjoy
44:19
and comfortably wear AirPods Pro throughout the day. ♪ ♪
44:31
When you want to be connected to the world around you, there’s Transparency mode. With the power of H2, we’re taking this experience to the next level
44:41
with Adaptive Transparency, which dynamically reduces the volume of harsh environmental noise
44:48
like heavy construction. This is made possible because it processes at 48,000 times per second
44:55
to react instantaneously to any high-decibel noise you are exposed to.
45:02
♪ ♪ Next, let’s talk about how you control all of these great experiences.
45:11
The force sensor on AirPods Pro brought the capability to play or pause media
45:16
and answer calls to keep you in the moment. Today, we’re taking that convenience even further by introducing touch control,
45:25
which adds a capacitive sensing layer so you can adjust volume with a light swipe up or down.
45:32
The new AirPods Pro with H2 are not only more powerful, they are far more power efficient,
45:38
delivering even longer battery life. Now, you will have up to 6 hours of listening time from a single charge,
45:47
which is a 33% increase over the original AirPods Pro.
45:52
And with the charging case, you will have up to 30 hours of total listening time,
45:57
which is an increase of 6 hours. The charging case is also core to the convenience of AirPods Pro.
46:05
Today, Find My can help you locate AirPods Pro because each headphone can individually play a sound.
46:12
With the new AirPods Pro, if you happen to misplace the charging case, precision finding will help you navigate directly to it
46:20
with U1 technology. We have also added a speaker to the bottom of the case
46:27
to help you find it by playing louder tones. And the speaker will indicate pairing, low battery,
46:32
and when charging has started. To make charging easier, in addition to the Lightning cable,
46:38
you can now use your Apple Watch charger as well as MagSafe or other Qi-compatible chargers.
46:44
And with the addition of a lanyard loop to the side of the case, your AirPods Pro will always be within reach.
46:52
These are the breakthrough 2nd generation AirPods Pro powered by H2,
46:58
making our most popular AirPods even better.
47:03
We’ve built AirPods Pro with the environment in mind. All magnets are made with 100% recycled rare earth elements,
47:11
and all outer plastic wrap from the packaging is removed. And you can recycle all AirPods models.
47:18
Just bring them to your nearest store or mail them in. The new AirPods Pro are available for $249,
47:26
and you can order on September 9th. They’re available on September 23rd with free engraving, including Memoji.
47:35
We can’t wait for you to experience the future of AirPods.
47:40
Now, back to Tim. ♪ ♪ Tim: The new AirPods Pro and Apple Watch models are incredible products.
47:50
They bring more capability wherever you go. And they’re designed to work seamlessly with the most essential product of all:
47:58
iPhone. People love iPhone and it’s an important part of our daily lives.
48:05
We’re constantly challenging ourselves to raise the bar to make it better and even more loved.
48:11
So let’s take a look at the new iPhone. ♪ ♪
48:31
♪ ♪
48:47
As you can see, we’re going big with iPhone 14, and even bigger with iPhone 14 Plus.
48:53
Here’s Kaiann to tell you all about it. ♪ ♪
49:04
Kaiann Drance: The popular 6.1″ size of iPhone 14 is joined by the new, larger 6.7″ size of iPhone 14 Plus.
49:14
With a larger display, you can enjoy more content when browsing the web. You can see more text or larger text.
49:22
It looks great with the incredible features of iOS 16, like the new Lock Screen
49:28
and iCloud shared Photo Library. You can even get more workout details in the Fitness app
49:33
with the new Enhanced Workout Summary. With a larger display, you have more area to watch your favorite show
49:40
or play your most intense game. iPhone 14 also has an updated internal design
49:46
that improves thermal performance, which is great for staying in the action longer.
49:52
Both models have the gorgeous Super Retina XDR display with OLED technology that supports 1200 nits peak HDR brightness,
50:01
two million-to-one contrast ratio, and Dolby Vision. iPhone 14 is designed to last,
50:08
so you can count on it to be there for you. Both models have Ceramic Shield–
50:13
tougher than any smartphone glass– aerospace grade aluminum, and water and dust resistance.
50:20
They come in five gorgeous colors: Midnight, Starlight, a great new shade of blue, a strikingly elegant purple,
50:29
and a truly eye-catching PRODUCT(RED). Users depend on their iPhone for so many things,
50:35
which is why iPhone 14 delivers all-day battery life. iPhone 14 Plus lasts even longer throughout your day
50:44
with the best battery life ever in an iPhone. The larger display and best battery life
50:50
were previously only available in our Pro Max models, and now we’re bringing it to even more people.
50:57
Now, let’s talk about performance. iPhone 13 Pro introduced an amazing chip:
51:03
the A15 Bionic with a 5-core GPU. It’s a powerhouse that unlocks extraordinary features
51:10
and delivers great power efficiency, privacy, and security.
51:15
Now we are bringing this proven, Pro-level performance to iPhone 14.
51:21
The 5-core GPU is 18% faster, enabling even smoother graphics in computationally heavy workloads
51:29
like complex gaming. It has a powerful 6-core CPU with two high-performance
51:35
and four efficiency cores, and a 16-core Neural Engine that pushes the limits of machine learning.
51:43
Since its introduction, A15 continues to be faster than all the competition at any price.
51:50
A15 is essential to iPhone 14. And with a custom image signal processor,
51:56
A15 also powers innovative features in the amazing new camera system.
52:02
Here’s Caron to tell you more. ♪ ♪
52:09
Caron Thor: iPhone is always with you and ready to quickly and effortlessly capture your life’s moments.
52:16
Last year, over three trillion photos were taken with iPhone! We develop unique, state-of-the-art camera technology
52:24
while staying true to the craft of photography. Lighting is a fundamental part of getting the best shot possible.
52:32
It plays such an important role in capturing everyday memories and jaw-dropping moments.
52:38
iPhone enables gorgeous photo capture across the entire range of light– from bright light, where colors come alive,
52:46
to low light, like indoors, to nighttime scenes. And iPhone 14 again sets the standard for photo
52:54
and video capture regardless of where you are. It has a new 12MP Main camera with a larger sensor,
53:02
and larger pixels at 1.9 microns. It has a larger f/1.5 aperture
53:09
and sensor-shift OIS for a powerful Main camera upgrade and takes stunning shots everywhere.
53:16
The faster aperture allows better motion freezing, showing off vibrant colors that bring the scene to life
53:23
with great texture and detail. It delivers a 49% improvement in low light capture,
53:30
for more vibrant color and better results in challenging lighting environments, while making Night mode exposure twice as fast.
53:38
And the Ultra Wide camera takes incredible-looking photos and video, which is great for wider shots and unique perspectives.
53:47
The front camera enables great-looking selfies, high quality video during FaceTime, and so much more.
53:54
iPhone 14 has a new TrueDepth camera. It has a faster f/1.9 aperture
54:01
for a 38% improvement in low light capture for photos and video. The new front camera has autofocus for the first time,
54:09
so it can focus clearly at multiple distances. Together with TrueDepth capabilities,
54:15
the front camera now has a hybrid system that can focus faster, even in low light.
54:20
So you’ll get better selfies, group shots can be in focus from farther away, and you’ll be able to show off great detail up close.
54:29
Low light environments can be a unique challenge with photography. We’ve made incredible progress in capturing in low light over the years
54:36
with increasingly larger sensors and faster apertures, more advanced lenses–
54:42
all paired with intelligent software and our powerful Apple silicon that result in incredible capabilities for low light.
54:50
Deep Fusion is a great example. It’s a huge achievement in computational photography
54:56
and uses the powerful Neural Engine to combine multiple frames into a single image.
55:02
This delivers extraordinary detail and preserves even the subtlest textures in these mid- to lower-light environments.
55:10
Now, we are taking our image pipeline further by applying Deep Fusion much earlier in the process on uncompressed images.
55:18
This retains much more information and detail, and enables rendering of more colors and brighter colors.
55:25
This new process unlocks our biggest step forward yet for low light performance.
55:31
We call it Photonic Engine. This is our enhanced image pipeline
55:36
that dramatically improves low-light photos. It goes beyond what hardware alone can provide.
55:43
The best part is that it benefits every camera. When compared to iPhone 13,
55:48
it enables photo low light improvement up to two times on the front camera, two times on the Ultra Wide camera,
55:56
and two-and-a-half times on the new Main camera. You’ll get photos with much better detail and color,
56:03
helping you remember the moment the way you lived it. There’s also a big improvement to video this year.
56:10
iPhone leads the industry with the highest quality video and has great stabilization.
56:16
It now has a new, even more advanced stabilization mode that gives users a powerful tool when capturing moments on the move.
56:24
This is Action mode. It uses the full sensor with more overscan and advanced roll correction
56:31
to make video look incredibly stable when you’re in middle of the action. Simply toggle it on for great-looking, smooth video,
56:40
without having to carry extra gear like a gimbal. It also supports and Dolby Vision HDR.
56:46
The new iPhone 14 camera system is a huge upgrade, enabling incredible-looking shots across the entire range of shooting conditions.
56:55
Back to you, Kaiann. ♪ ♪
57:00
Kaiann: Now let’s talk about connectivity. iPhone has powerful capabilities that help our users stay in touch on the go.
57:08
This is especially true for 5G, enabling super fast downloads,
57:13
better streaming, and real-time connectivity. And momentum for 5G is stronger than ever,
57:19
with over 250 carriers around the world on 5G. We’ve also made big improvements to cellular technologies like eSIM,
57:28
making it even easier to connect. An eSIM is a digital SIM that eliminates the need for a physical SIM card.
57:36
With eSIM, you can quickly transfer an existing cellular plan or get a new cellular plan, all digitally.
57:44
You can even store multiple eSIMs on the same device, meaning multiple cellular plans and phone numbers.
57:52
And it’s more secure. Someone can’t remove the physical SIM card if your iPhone is lost or stolen.
57:58
eSIM setup is easy. In just a few simple steps, users are ready to make calls,
58:04
send messages, and browse the web. You can even do this without a Wi-Fi connection.
58:09
Extensive planning and testing with carriers helped enable the iPhone eSIM experience.
58:15
This includes the US, where eSIM support has skyrocketed, thanks to AT&T, T-Mobile, Verizon, and many more.
58:25
Now, for the first time, all US models no longer have the SIM tray,
58:30
so you don’t have to deal with a physical SIM card anymore. eSIM provides a simpler way to activate and use iPhone.
58:39
Next, let’s talk about some features that make iPhone even more essential. iPhone is there when you need it most.
58:47
That confidence is especially important in moments where your safety is at risk.
58:52
With iPhone 14, we have two critical new safety features. It has Crash Detection–
58:59
the same feature you just heard about on new Apple Watch models. iPhone 14 has a new, high dynamic range gyroscope
59:08
and a new dual-core accelerometer that is able to detect up to 256 g’s,
59:14
and it can automatically notify emergency services and emergency contacts if you are in a severe car crash.
59:21
If you have both Apple Watch and iPhone, they seamlessly work together to get you help efficiently.
59:28
Now here’s Ashley to tell you about another new safety service coming to iPhone.
59:34
♪ ♪ Ashley Williams: Emergencies don’t always happen when it’s convenient.
59:41
When you need help, you need it wherever you are, even if you don’t have Wi-Fi or cell service.
59:47
Now, your iPhone can connect you with the help you need when you’re off the grid, like this.
59:54
Rescue 07, Command. Please be advised, a storm is headed your way two miles southeast.
59:59
♪ ♪
1:00:16
♪ ♪
1:00:31
♪ ♪
1:00:42
♪ ♪
1:00:54
Today, we are announcing a groundbreaking new service for iPhone: Emergency SOS via satellite.
1:01:02
While iPhone is designed for a best-in-class cellular experience, connecting to a satellite presents an entirely new set of challenges.
1:01:10
Smartphones connect to cell towers that are a few miles away. Over the last several decades,
1:01:15
carriers have built more and more cell towers to improve the strength and speed of their network service.
1:01:22
However, there are some places– like winding back roads and mountain ridges– that cell towers don’t reach.
1:01:30
Connectivity in these areas can be provided by communication satellites.
1:01:35
Unlike stationary cell towers, communication satellites are hundreds of miles above the Earth,
1:01:40
and flying at over 15,000 miles per hour. To connect to these satellites, you need to be outside,
1:01:48
with a clear view of the sky. And the bandwidth is so limited that even sending a text message
1:01:54
is a technical challenge. Typically, the only way to tap into such a network is with an expensive device that uses a bulky external antenna.
1:02:02
We knew that approach just wouldn’t work for iPhone. So we invented another way.
1:02:08
We designed and built custom components and specific software so that iPhone 14 antennas can connect to satellites’ unique frequencies.
1:02:18
That connection is only possible when the phone is pointing directly at a satellite.
1:02:23
However, satellites fly too high to be seen by the human eye. So we created a unique user experience that shows you where to point your phone
1:02:32
to establish a connection, and stay connected as the satellite moves. This way, no bulky antenna is needed.
1:02:41
Once connected, you need to send and receive enough information to get emergency help.
1:02:47
Standard messaging protocols are not designed for a satellite’s limited bandwidth. So we created a custom short text compression algorithm
1:02:56
to reduce the average size of messages by a factor of three. Thanks to this algorithm, it can take less than 15 seconds
1:03:03
to send a message if you have a clear view of the sky. In other conditions, such as light foliage,
1:03:09
it may take a few minutes. And since each message can take some time, we knew a standard back-and-forth conversation
1:03:16
would take far too long for an emergency situation. We worked with emergency experts to surface the questions
1:03:22
they’re most likely to ask, and we provided the most common responses for you to choose from with just a few taps.
1:03:29
With fewer messages to write and send, you can get help quicker. After your message is relayed to a ground station,
1:03:36
it needs to reach the right emergency service provider. If that emergency service provider accepts text messages,
1:03:43
we will connect you to them directly. If they only accept voice calls, we have set up Relay Centers,
1:03:49
staffed with highly-trained emergency specialists ready to get your text and call an emergency service provider on your behalf.
1:03:57
It took years to make this vision a reality through game-changing hardware, software, and infrastructure innovation.
1:04:05
This breakthrough service can also be used in more casual, less dire circumstances.
1:04:10
So if you’re out on a long hike, you can use the Find My app to share your location manually via satellite.
1:04:17
This lets your loved ones know where you are, without you even sending a message. Now, back to Kaiann.
1:04:25
Kaiann: We believe that this service is such an essential part of the iPhone experience that we’ll include it free for two years with iPhone 14.
1:04:34
It launches in November, and we’re starting with the US and Canada. Now, let’s talk about the environment.
1:04:41
Since 2020, Apple’s corporate operations have been carbon neutral.
1:04:47
To reach our goal of carbon neutral products by 2030, we’re looking at our environmental impact across our supply chain
1:04:54
and the entire product lifecycle. Over 200 of our suppliers have committed
1:05:00
to 100% renewable energy for Apple production. Our suppliers work to create less waste and then reuse, recycle, or compost.
1:05:10
In fiscal year 2021 alone, iPhone suppliers kept over 250,000 metric tons of waste
1:05:17
from ending up in a landfill– that’s about one year’s worth of waste from 730,000 households.
1:05:25
We build our products to last. This durability enabled millions of trade-ins to find new owners in 2021.
1:05:34
And when it is time to recycle an iPhone, that has environmental benefits too.
1:05:39
In fact, one metric ton of recovered main logic boards and cameras has the same amount of gold and copper as over 2,000 metric tons of mined rock.
1:05:50
So don’t throw away your old iPhone or leave it sitting in a drawer– bring it to your nearest store or mail it in.
1:05:57
Together, we can reduce our impact on the planet one step at a time. And that’s iPhone 14,
1:06:04
with powerful new cameras, Photonic Engine, Action mode, A15 Bionic with a 5-core GPU,
1:06:11
Emergency SOS via satellite, Crash Detection, and the larger 6.7″ display size with the best battery life in an iPhone,
1:06:20
and so much more. And later this fall, Apple Fitness+ will be available to all iPhone users,
1:06:27
even if they don’t yet have an Apple Watch. iPhone 14 will start at just $799.
1:06:33
This is the same starting price as last year’s iPhone 13, but with so much more capability that sets a new standard for iPhone.
1:06:42
And iPhone 14 Plus starts at just $899, bringing the larger 6.7″ display
1:06:49
and the best battery life to more people than ever. We also have incredible offers from Apple and our partners,
1:06:56
including up to $800 off in the US when you trade in a qualifying iPhone.
1:07:01
iPhone 14 and iPhone 14 Plus are available for pre-order starting on September 9th.
1:07:08
iPhone 14 will be available on September 16th, and iPhone 14 Plus will be available on October 7th.
1:07:16
We’re thrilled about iPhone 14. Let’s take a look. ♪ ♪
1:07:39
♪ ♪
1:07:51
♪ ♪
1:08:00
♪ ♪
1:08:11
♪ ♪
1:08:24
♪ ♪
1:08:38
♪ ♪
1:08:54
There’s simply nothing like iPhone 14. Now, back to Tim. ♪ ♪
1:09:02
Tim: iPhone 14 and iPhone 14 Plus have incredible new features that will help our users in meaningful ways.
1:09:11
And that’s just the first part of our iPhone story today. With our Pro models we’ve introduced some of our most important technologies
1:09:19
like Face ID, Super Retina display, and our most advanced camera features like sensor shift stabilization.
1:09:27
I’m excited to share our most innovative Pro lineup yet.
1:09:33
♪ ♪
1:09:50
♪ ♪
1:10:07
♪ ♪ To tell you more about the new iPhone 14 Pro, here’s Joz.
1:10:16
♪ ♪
1:10:31
Greg “Joz” Joswiak: Our Pro models feature beautiful and strong surgical-grade stainless steel, together with our industry-leading durability features,
1:10:39
including Ceramic Shield and water resistance. They come in four gorgeous colors:
1:10:45
a new Space Black, Silver, Gold, and this all new Deep Purple.
1:10:52
iPhone 14 Pro introduces a new front design that is sure to become iconic. It starts with the new TrueDepth camera.
1:11:00
We redesigned all components to fit into a smaller size, using 30% less area.
1:11:05
We put the proximity sensor behind the display for the first time. With this change, we reconsidered how you interact with your iPhone.
1:11:13
Throughout the day, you experience different types of alerts and notifications, and these are often happening while you’re doing other things
1:11:20
on your iPhone. So we developed a new experience that’s even better. Here’s Alan to tell you more.
1:11:29
Alan Dye: Our goal was to design a space that clearly and consistently surfaces alerts and background activity
1:11:35
in a rich and delightful way, the result being an entirely new and intuitive way to interact with iPhone,
1:11:41
one that truly blurs the line between hardware and software. We’re calling it the Dynamic Island.
1:11:48
We’ve designed this new space to be highly adaptive so it can fluidly expand into different shapes
1:11:54
using uniquely crafted animations and transitions. So now, when you receive an alert,
1:12:00
the Dynamic Island expands to notify you. Our ambition is to clearly convey the information
1:12:06
and present content and controls without distracting from the app you’re in. This works across the entire system
1:12:13
for things like confirming your AirPods are connected, muting, or starting a charge.
1:12:18
Each alert has its own personality, and it’s been designed with its own unique character, making it easy to identify at a glance,
1:12:26
like when you’re using FaceID, or tapping your iPhone in transit locations. The Dynamic Island also displays ongoing background activity,
1:12:34
like when you’re playing music. When you swipe to go home, the Music app gracefully morphs into the Dynamic Island,
1:12:41
always staying active and visible. And we’ve even designed it to show the current album art.
1:12:47
It’s also completely interactive. You can tap and hold to expose more options, or tap to go back to the app.
1:12:53
So now, when you’re on a call, you have easy access to controls without leaving the app you’re using.
1:12:59
We’ve designed all these animations to feel fluid, lively, and highly responsive.
1:13:06
The Dynamic Island is always live and active, heightening the sense of vitality
1:13:11
by adapting in real time to show you important information, like your next direction from Maps.
1:13:17
And it’s always visible for ongoing activities, like when you’re using the timer. We’ve designed Live Activities– a new feature on the iOS 16 Lock Screen–
1:13:25
to work seamlessly with the Dynamic Island, including support for third-party apps,
1:13:31
so you can keep track of what’s happening from anywhere on iPhone, like following a baseball game without needing to leave the app you’re in
1:13:38
or not missing the Lyft ride while texting friends. We’ve also created a robust design system for developers,
1:13:45
so every alert looks and feels consistent, no matter which app it comes from. And when you have more than one background activity,
1:13:52
the Dynamic Island playfully adapts, bubbling out into two elements. At Apple, we’re focused on creating extraordinary products,
1:14:02
products born from designing hardware and software together, so you don’t know where one ends and the other begins.
1:14:09
The Dynamic Island does this in a truly magical way and enables an entirely new iPhone experience.
1:14:15
Back to Joz. Joz: iPhone 14 Pro has a stunning new display with Pro features.
1:14:23
This is the most advanced display we have ever shipped. iPhone 14 Pro and iPhone 14 Pro Max come in two great sizes,
1:14:32
now with even thinner borders, more active area, and the Dynamic Island.
1:14:37
It is also brighter. The new display provides peak HDR brightness of 1600 nits,
1:14:44
bringing iPhone to the same level as the Pro Display XDR. So photos and HDR movies are gonna look amazing–
1:14:51
including those you shoot on your iPhone. And for those bright, sunny days, iPhone can now push brightness even higher
1:14:57
for a peak of 2000 nits. That’s twice as bright as before, and the highest peak brightness of any smartphone.
1:15:06
The new Lock Screen in iOS 16 introduces more personalization with widgets and Live Activities,
1:15:12
so this is the perfect time to introduce Always-On display.
1:15:17
It’s easy to see the time and other important information without raising your iPhone or tapping the display.
1:15:23
This keeps essential information available for the moments where all you need is just a glance.
1:15:29
This is made possible by a number of new technologies that make the display incredibly power efficient.
1:15:35
This display can operate at a refresh rate as low as 1Hz with a new low power mode,
1:15:40
and we further improved our LTPO technology, allowing the display to intelligently dim the entire Lock Screen.
1:15:48
We also take advantage of multiple coprocessors in our chip to refresh the display using minimal power,
1:15:54
so the time, widgets, and Live Activities are always available. And we use our photographic expertise and powerful image segmentation
1:16:03
to dim wallpaper photos while preserving skin tones, so they continue to look great.
1:16:08
And you can keep an eye on your Live Activities without even touching your iPhone. With all these incredible features,
1:16:15
the new Super Retina XDR is the most advanced display ever in a smartphone.
1:16:21
iPhone 14 Pro is powered by our new A16 Bionic chip.
1:16:26
Our newest generation of Apple Silicon powers every experience on iPhone. With A16, we focused on three important areas:
1:16:34
power efficiency, display, and camera. Delivering incredible performance with leading power efficiency
1:16:41
is a hallmark of Apple silicon. A16 has nearly 16 billion transistors,
1:16:47
the most ever in an iPhone. This is our first chip built on a state-of-the-art 4-nanometer process,
1:16:54
enabling greater efficiency while delivering even more performance. In fact, A16 Bionic is the fastest chip ever in a smartphone.
1:17:04
The competition is still working to catch up with the performance of A13 which we first introduced with iPhone 11 three years ago.
1:17:12
The new 6-core CPU of A16 is generations ahead. It’s up to a whopping 40% faster than the competition.
1:17:20
The CPU uses our best-in-class fusion architecture which delivers both leading performance and leading efficiency.
1:17:27
Our two high-performance cores are faster and use 20% lower power compared to A15 Bionic.
1:17:34
And most daily tasks can be handled by our high-efficiency cores. At the same performance level, these new efficiency cores
1:17:40
use one-third the power of even the best of the efficiency cores from the competition.
1:17:46
This allows iPhone to deliver amazing battery life while still being extremely responsive.
1:17:52
The new 16-core Neural Engine is capable of nearly 17 trillion operations per second,
1:17:58
which helps power iPhone’s advanced computational photography. And the 5-core GPU has 50% more memory bandwidth–
1:18:06
great for graphic-intensive games. There’s also an entirely new display engine in A16.
1:18:12
This engine enables the 1Hz refresh rate, Always-On capability, higher peak brightness, and the advanced anti-aliasing
1:18:20
that makes Dynamic Island animations so incredibly smooth. A16 also flexes every muscle for the iPhone 14 Pro camera system.
1:18:30
It uses the CPU, GPU, Neural Engine, and ISP to perform up to 4 trillion operations per photo.
1:18:39
And the image signal processor was designed to support a new generation of technology that provides our most powerful Pro camera system ever.
1:18:48
This empowers every user to take their best photos and videos– from the casual user to the professional.
1:18:54
We’re excited for iPhone 14 Pro to push the boundaries for what’s possible
1:18:59
and usher in a new era for iPhone photography. To tell you more, here’s Vitor.
1:19:04
♪ ♪ Vitor Silva: iPhone 14 Pro introduces a brand-new class of camera to iPhone:
1:19:14
a 48MP camera with a quad-pixel sensor.
1:19:19
It is our largest sensor yet– 65% larger than the one on iPhone 13 Pro–
1:19:26
features our 2nd-generation sensor-shift OIS, and 100% focus pixels.
1:19:32
It also features a new 24mm focal length, popular in photography
1:19:38
for its versatility to shoot great landscapes, group portraits, even single subjects.
1:19:44
The quad-pixel sensor enables a new flexible approach which adapts to the photo you’re shooting.
1:19:51
For most photos, we want to optimize for light capture. So the new sensor groups every four pixels into one large quad-pixel,
1:20:02
with four times more light. This further improves light capture while maintaining the practical 12MP photo size.
1:20:11
Combined with the new Photonic Engine, the new Main camera has up to two times low-light improvement for photos
1:20:19
compared to iPhone 13 Pro. Let’s take a look at what the Main camera can do.
1:20:25
You can capture stunning photos across all lighting conditions. In this brighter shot, the Main camera captured
1:20:32
the beautiful, rich color of her skin, the detail of the fiber in the blanket,
1:20:38
and even a little of her joy. For this photo, we locked exposure on the woman’s face.
1:20:45
As the vibrant feathers fell, iPhone kept her in sharp focus while creating a colorful texture around her.
1:20:53
In this low-light example, the Photonic Engine captures incredible dynamic range,
1:20:58
from the warm glow of her skin, the color of her eyes, to every little crease, fold, and texture in the garment.
1:21:08
The new sensor can optimize for detail using each pixel individually,
1:21:14
providing more creative options for shooting and editing in pro workflows.
1:21:20
With this approach we can go beyond the three fixed lenses of the Pro camera system,
1:21:26
adding a new 2x Telephoto option for our users. We use the middle 12 megapixels of the new sensor
1:21:35
to deliver a full-resolution photo and 4K video with optical quality.
1:21:42
This Telephoto has larger pixels and a faster aperture than any previous 2x Telephoto camera on iPhone,
1:21:51
delivering incredible photos and videos. And it has a familiar focal length that is great for Portrait mode,
1:21:59
capturing stunning detail with beautiful bokeh. We’re also using the new sensor to optimize for detail in ProRAW.
1:22:09
ProRAW merges the best of our intelligent computational photography with the benefits of the RAW format,
1:22:16
giving Pro photographers full creative control over things like sharpening, white balance,
1:22:23
and our advanced tone mapping with more bit depth and dynamic range.
1:22:28
You can now shoot ProRAW at 48MP resolution,
1:22:33
taking advantage of every pixel in the Main camera and unlocking incredible editing flexibility.
1:22:40
The new sensor has a different pixel pattern, so we designed a new machine learning model
1:22:46
that further enhances detail and reduces noise. This leverages the full power of A16 Bionic
1:22:54
and results in an unprecedented level of detail. It’s unbelievable how much we can zoom in,
1:23:02
like in this ethereal photo in Hawaii, revealing each individual rock on the beach,
1:23:08
and even dry branches from the trees. With more pixels, Pro photographers can reframe their photos
1:23:16
while still retaining great resolution. We are able to keep the sharpness and warmth of her eyes
1:23:23
as the focal point of this high-resolution image. This makes the 48MP Main camera even more versatile,
1:23:32
further empowering the creativity of the most Pro users. iPhone 14 Pro also has a new Ultra Wide camera,
1:23:41
with a larger sensor, more focus pixels and–together with the Photonic Engine–
1:23:47
delivers a massive, up to three times, improvement in light capture for photos.
1:23:53
The new lens is sharper, with more detail, so macro gets even better,
1:23:58
like this katydid bug captured in a split second to reveal more than was visible to the naked eye.
1:24:06
The flash was completely redesigned for a new adaptive behavior based on the focal length of the photo.
1:24:13
With a new array of nine LEDs, we control the pattern and intensity.
1:24:19
So it’s up to twice as bright, with up to three times better uniformity
1:24:24
compared to our previous generation. And with the new Photonic Engine, all cameras of iPhone 14 Pro
1:24:32
get a dramatic improvement in low-light performance, including up to two times better for the Telephoto camera.
1:24:39
Together with higher-resolution photos and more creative options,
1:24:44
this is our most powerful Pro camera system ever.
1:24:49
Now, back to Joz. ♪ ♪ iPhone is already the choice for filmmakers
1:24:56
because of its versatility and cinema-grade video. iPhone is the only smartphone to shoot in ProRes,
1:25:03
and the only device in the world with an end-to-end workflow in Dolby Vision HDR.
1:25:08
iPhone 14 Pro also has our new Action mode for shooting videos with our best stabilization.
1:25:14
And Cinematic mode gets a great update, now supporting up to 4K resolution and 30 frames per second
1:25:20
for even more detail. Pro filmmakers can also choose to record in 4K at 24 frames per second–
1:25:26
the cinematic standard. This is the biggest leap ever for iPhone camera,
1:25:32
and we are continuing to raise the bar for our industry-leading video quality. People count on iPhone throughout the day.
1:25:38
So long battery life is incredibly important to our users. Even with industry-leading performance,
1:25:45
new Pro camera system, and Always-On display, iPhone 14 Pro delivers all-day battery life.
1:25:53
So that’s iPhone 14 Pro and iPhone 14 Pro Max. The Dynamic Island and Always-On display introduce new ways to experience iPhone.
1:26:04
Powered by the A16 chip with the new 48MP Main camera, beautiful new finishes,
1:26:10
Crash Detection and Emergency SOS via satellite, this is the best iPhone we’ve ever created.
1:26:17
Like iPhone 14, our Pro models are designed with features to reduce their environmental impact.
1:26:22
They use recycled materials, like gold and rare earth elements, and meet our high standards for energy efficiency.
1:26:29
Let’s see iPhone 14 Pro in action. ♪ ♪
1:26:37
All right, lock it up. Roll sound, please. -Lock it up.
1:26:43
It is time to go beyond what a smartphone can do… All right, roll camera.
1:26:48
With a massive camera upgrade, the A16 Bionic chip… And action. An entirely new category of safety innovations,
1:26:56
and never-before-seen display technology, this is iPhone 14 Pro.
1:27:03
Cut! The Always-On display artfully dims your wallpaper
1:27:10
to create a unique, low-powered Lock Screen, making go-to information available at just a glance.
1:27:16
And introducing a remarkable innovation, that is both hardware and software and something in between:
1:27:22
the Dynamic Island. An interactive place that bubbles up alerts,
1:27:30
notifications, and activities, fluidly transforming itself as needed.
1:27:35
♪ ♪ It’s an entirely new way to experience iPhone.
1:27:41
♪ ♪
1:27:47
Chin up a little bit. You are now looking at the most impressive iPhone camera system yet.
1:27:52
In a major leap, the iPhone Pro’s Main camera has a 48MP quad-pixel sensor.
1:27:59
It captures breathtaking detail, depth, and color, and now gives you the equivalent of four pro lenses at the ready.
1:28:08
With every photo, the quad-pixel sensor captures four times more information
1:28:13
than ever before. Then the A16 Bionic, powering the new Photonic Engine,
1:28:19
analyzes and perfects every pixel with up to 4 trillion operations
1:28:25
achieving an astonishing new level of sharpness and detail. ♪ ♪
1:28:33
And now, Pro photographers will now be able to capture an uncompressed, 48MP ProRAW image,
1:28:39
giving you even more resolution to rescale, retouch, and reimagine your photos.
1:28:48
That was perfect. Let’s go again. Building off iPhone’s leap ahead in ProRes and Dolby Vision video technology…
1:28:54
And action. iPhone 14 Pro now includes new Action mode,
1:28:59
allowing gimbal-like stabilization for all your action scenes. And Cinematic mode will be even more powerful
1:29:07
for Pro filmmakers, with 4K resolution and 24 frames per second recording.
1:29:13
iPhone 14 Pro is capable of shots that for most film cameras are simply impossible.
1:29:20
You can rely on your iPhone every day, and now it can even help in emergency situations.
1:29:27
For the first time, iPhone 14 Pro will be able to communicate with satellites
1:29:32
with Emergency SOS… Allowing you to deliver critical information
1:29:39
to emergency services in places where Wi-Fi and cell service are unavailable.
1:29:47
And a feature we hope you never have to use… Commencing test.
1:29:53
♪ ♪
1:30:02
Crash Detection. Using a high g-force accelerometer gyroscope, sensors, and machine learning algorithms,
1:30:10
iPhone 14 Pro can detect when there has been a severe car crash and automatically call emergency services.
1:30:17
♪ ♪ Supercharged by nearly 16 billion transistors,
1:30:26
the A16 Bionic is the fastest chip in a smartphone and powers the most impressive range of Pro innovations yet.
1:30:33
What’s your emergency? The iPhone 14 Pro goes above and beyond, redefining what a smartphone can be…
1:30:41
Again. ♪ ♪
1:30:46
Even with these groundbreaking features, iPhone 14 Pro still starts at $999,
1:30:52
and iPhone 14 Pro Max at $1099, with storage options up to 1TB.
1:30:58
We also have fantastic offers from Apple and our carrier partners, including up to $1000 off in the US when you trade in a qualifying iPhone.
1:31:08
You can pre-order both models on September 9th and they will be available on September 16th.
1:31:14
This is our most incredible iPhone lineup ever, including iPhone 13, iPhone 12,
1:31:20
and iPhone SE, starting at just $429. Now, back to Tim.
1:31:26
♪ ♪
1:31:43
Tim: Thank you, Joz, and thanks to all of our presenters. What an incredible day of announcements about products
1:31:50
that are truly essential to our daily lives. Apple Watch Series 8, equipped with best-in-class health features
1:31:57
and Crash Detection continue to make Apple Watch the gold standard for smart watches.
1:32:03
The new Apple Watch SE brings all the core features of Apple Watch to even more users.
1:32:10
And the remarkable Apple Watch Ultra– an entirely new category of Apple Watch
1:32:16
with its rugged design, long battery life, and breakthrough technologies–
1:32:21
is the most capable watch ever. The new AirPods Pro deliver an even better audio experience,
1:32:28
including improved Active Noise Cancellation, Personalized Spatial Audio, and longer battery life.
1:32:35
iPhone 14 and iPhone 14 Plus, with a larger 6.7″ display,
1:32:41
are full of innovations, including a fantastic new camera system and a new front camera with auto-focus.
1:32:49
iPhone 14 Pro and iPhone 14 Pro Max: the best iPhones we’ve ever created,
1:32:56
with a new way to experience iPhone, as well as the industry-leading A16 Bionic,
1:33:02
Always-On display, and powerful new camera technologies.
1:33:07
And we’re continuing to build more safety features into iPhone with Crash Detection and, for the first time,
1:33:14
the ability to communicate via satellite, delivering the Emergency SOS service.
1:33:19
These incredible products each offer so many great capabilities and work seamlessly together in a way that only Apple can deliver.
1:33:31
Making products that are so personal and indispensable is what drives us to continue innovating,
1:33:38
improving on what are already best-in-class experiences.
1:33:43
I’m proud of all the teams and hard work that went into making today’s announcements possible.
1:33:50
And I’m excited to see all of the amazing things you’ll do with these new products. Thank you for joining us.
1:33:56
Have a great day. ♪ ♪
1:34:09
♪ ♪
1:34:23
.
1:34:38
.
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